The Hino merchant made appearance in trading,
a little after Hachiman merchant had started.
Located far away from the shores of lake Biwa, Hino city, have
been known since medieval times.
There, in Mr. Gamo's castle town, Rakuichi law was established,
privilege of various assigements exemption was given and so industry
After territories changed [ Aizu / Ise Matsuzaka ], the relations
between Mr. Gamo and the Hino townsmen were close,
but the business of Hino city temporarily lost activity by rupture
of the Gamo family in Kanei aera.
However, conversely, it called forth spirits of the townsmen,
and so it became popular among them to travel for peddling in
where Hino's local products, Hino bowl, medicine, single layered
kimono and sundries, were sold nationwide.
Medicine called as "Manbyoukannongan", which merchant
Genzou Shouno manufactured exclusively, was successful as portable
So Hino merchants took advantage of this unfavorable situation
and when they started peddling in other provinces,
begun the season when society of Edo period started to take its
During the years of Genroku era (1688 to 1704), life of people
who lived in rural areas was improved,
and so Genroku era is known as starting point of rising to prosperity.
This was a change for Hino merchants to gain wealth.
As Hino merchant's business and range of various
Japanese goods was convenient for shogunate,
which did active trade with foreign countries at that time, Hino
merchant's business was officially recognized by them.
In Genroku era, year 1690, all of the merchants of Hino city gathered,
group called "Hino daitouban nakama", which work was
to guarantee the collect of money from people,
who had debt to shogunate and special contract system, regarding
guesthouses and hotels in Tokaido and Nakasendo,
was made between this group, and shogunate.
And activity by an itinerant trade and store establishment was
mainly making between a northeast, Kanto and Tokaido, and Keihan
into a sphere of business.
Hino merchant's shop was especially called as "Hino no senryouten"
Joint investment was made with other merchant at destination,
which resulted in opening a lot of small scale stores.
This base advance is the main feature of "Hino no senryouten".
Distribution of Hino merchant's branch store
To Hino machikado kannoukan, from Ohmi railway’s
Hino station, use bus and get off at Nishinomiya bus stop,
Hino machikado kannoukan will be right there.
Ohmi Hino merchant museum
Building of a former residence of Hino merchant,
Hyouemon Yamanaka, is converted into museum.
"The surface is the Hachiman merchant, the back is the Hino
merchant." Exactly as stated, Hino merchant's residence is
modest at surface,
but strictness appeared in everyday life.
In the building, normally sold goods, tools needed for doing trade
on journey and family percepts, are exhibited.
Entrance fee: Adult 300 yen, child 120 yen
Closed day and holidays: Monday (in case of national holiday,
the following day), Friday and New Year holidays.
Hino machikado kannoukan (former Shouno
The former pharmacy of Genzo Hougan Shouno,
who invented medicine known as "Manbyoukannougan",
which became Hino merchants' main trading item, by surpassing
Tools of manufacturing the medicine, as well other items, are
put on exhibition inside Hino machikado kannoukan.
Tourist information and a cafe are also located in the building.
Closed days and holidays: Monday (in case of
national holiday, the following day) and New Year holidays
The Umamiokamenmukai shrine.
Highest peak of Hino town is Mt. Menmukai (height
above sea level 1,110m) at the top of the mountain,
shrine was located until the first years of Heian period (794-1185),
when shrine was relocated in current place in Gamo kamigori. As
a respected shrine, a lot faith was gathered.
After that Gamo family rose to power and castle town was built.
Gamo family protected shrine, because it was believed, that the
shrine was a guardian god of the place.
Moreover during Edo period, Hino merchants reverenced the shrine
as a god of success.