Hino merchant

The Hino merchant made appearance in trading, a little after Hachiman merchant had started.
Located far away from the shores of lake Biwa, Hino city, have been known since medieval times.
There, in Mr. Gamo's castle town, Rakuichi law was established,
privilege of various assigements exemption was given and so industry prospered.
After territories changed [ Aizu / Ise Matsuzaka ], the relations between Mr. Gamo and the Hino townsmen were close,
but the business of Hino city temporarily lost activity by rupture of the Gamo family in Kanei aera.
However, conversely, it called forth spirits of the townsmen, and so it became popular among them to travel for peddling in other provinces,
where Hino's local products, Hino bowl, medicine, single layered kimono and sundries, were sold nationwide.
Medicine called as "Manbyoukannongan", which merchant Genzou Shouno manufactured exclusively, was successful as portable goods.
So Hino merchants took advantage of this unfavorable situation and when they started peddling in other provinces,
begun the season when society of Edo period started to take its form.
During the years of Genroku era (1688 to 1704), life of people who lived in rural areas was improved,
and so Genroku era is known as starting point of rising to prosperity. This was a change for Hino merchants to gain wealth.

As Hino merchant's business and range of various Japanese goods was convenient for shogunate,
which did active trade with foreign countries at that time, Hino merchant's business was officially recognized by them.
In Genroku era, year 1690, all of the merchants of Hino city gathered, and established
group called "Hino daitouban nakama", which work was to guarantee the collect of money from people,
who had debt to shogunate and special contract system, regarding guesthouses and hotels in Tokaido and Nakasendo,
was made between this group, and shogunate.
And activity by an itinerant trade and store establishment was extended,
mainly making between a northeast, Kanto and Tokaido, and Keihan into a sphere of business.
Hino merchant's shop was especially called as "Hino no senryouten"
Joint investment was made with other merchant at destination, which resulted in opening a lot of small scale stores.
This base advance is the main feature of "Hino no senryouten".

"Manbyoukannongan" (medicine)

Distribution of Hino merchant's branch store in 1930.

-----Hino area----

To Hino machikado kannoukan, from Ohmi railwayfs Hino station, use bus and get off at Nishinomiya bus stop,
Hino machikado kannoukan will be right there.

Ohmi Hino merchant museum

Building of a former residence of Hino merchant, Hyouemon Yamanaka, is converted into museum.
"The surface is the Hachiman merchant, the back is the Hino merchant." Exactly as stated, Hino merchant's residence is modest at surface,
but strictness appeared in everyday life.
In the building, normally sold goods, tools needed for doing trade on journey and family percepts, are exhibited.

Entrance fee: Adult 300 yen, child 120 yen
Closed day and holidays: Monday (in case of national holiday, the following day), Friday and New Year holidays.

Hino machikado kannoukan (former Shouno pharmacy)

The former pharmacy of Genzo Hougan Shouno, who invented medicine known as "Manbyoukannougan",
which became Hino merchants' main trading item, by surpassing Hino bowl.
Tools of manufacturing the medicine, as well other items, are put on exhibition inside Hino machikado kannoukan.
Tourist information and a cafe are also located in the building.

Closed days and holidays: Monday (in case of national holiday, the following day) and New Year holidays

The Umamiokamenmukai shrine.

Highest peak of Hino town is Mt. Menmukai (height above sea level 1,110m) at the top of the mountain,
shrine was located until the first years of Heian period (794-1185),
when shrine was relocated in current place in Gamo kamigori. As a respected shrine, a lot faith was gathered.
After that Gamo family rose to power and castle town was built.
Gamo family protected shrine, because it was believed, that the shrine was a guardian god of the place.
Moreover during Edo period, Hino merchants reverenced the shrine as a god of success.

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